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Clean Files – The Good, the Bad and the Fugly – Part 2

I had a WordPress glitch and accidentally posted this draft of a post, sorry about that! If you want the real post you can find it here it covers: Bleeds Process Colors (cyan, magenta, yellow, and black) Rich Black Specifying process colors Applying cmyk Color to Type Choosing a Color Library Specifying Pantone Solid Color…

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Managing Image Color and Quality – Part one of two

One of the things designers worry about the most is being disappointed with how a print project turns out. Seeing their project print in the “wrong” colors or not as sharp as it looked on the screen are common issues but there are also others. Many of these issues are surprisingly easy to manage. The…

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The pudding is in the proof.

Pudding is pretty thick and murky…  the reasons for proofs and types of proofs can seem murky as well. You need proofs, as in you really need proofs. One of the most important things to understand is what type of proof you will need for any given project. We will discuss the different types of proofs and what…