This is an article I wrote for Printing Impressions a while ago and rather than rewriting it, I think it is still apropos in its entirety. If you are a designer or a printer, you can use this to reach out to your customer/vendor and start a dialog that will improve your work and your…
Imagine that every time you sat down to work on a print project you knew exactly what you were doing. Every. Time. Imagine toiling away in InDesign freely, in a state of flow, adding elements, images, colors, making size and bindery decisions quickly and efficiently… confident that the proofs were going to look as you…
One of the things designers worry about the most is being disappointed with how a print project turns out. Seeing their project print in the “wrong” colors or not as sharp as it looked on the screen are common issues but there are also others. Many of these issues are surprisingly easy to manage. The…
