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The pudding is in the proof.

Pudding is pretty thick and murky…  the reasons for proofs and types of proofs can seem murky as well. You need proofs, as in you really need proofs. One of the most important things to understand is what type of proof you will need for any given project. We will discuss the different types of proofs and what…

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3 Things to Know Before You Specify Paper (+ a shortcut)

Paper can comprise from 30% to 60% of the cost of a print job, so specifying the right paper is extremely important. The paper selected plays a major role in the final appearance, and success, of a project. In order to correctly specify paper, you need to know the language of paper grades and weights. Grades such as bond and writing…